Digital disruption. There is no doubt that this was the buzz-phrase of 2014. There is no doubt it is going to be the hot topic for C-level executives in 2015. But there’s a problem. ‘Disruption’ isn’t ‘disruption’ any more – it’s an earthquake. I believe that the label we have put on this phenomenon is distorting our perception of its magnitude and impact. And that’s dangerous for you as a leader and dangerous for the future of your business. The stakes have never been higher.
So what’s the answer? How should we respond? How do we ensure that our current understanding of digital disruption isn’t leading us astray? How do we avoid taking our eyes off the main game and being distracted by the latest shiny object to appear in our field of view? Good questions! To look forward into the future, we need to begin with a quick look backwards to the emergence of digital disruption. Read more