Using Prestige to Sell Your Products
As Australia’s middle-class continues to grow, the consumer trends of this group seem to be moving in a very definite direction: embracing mass-market products with a desirable level of prestige or status attached to them. Whether it’s the latest smartphone, tablet, or cosmetics brand, people want their products to have cache – a certain cool inherent in the brand. Fuelling this change is the digital marketplace, and how both hardware and software plays into people’s growing desire for the next ‘in’ brand or item. Furthermore, even with non-technology based prestige products, such as fashionable clothes brands or stylish furniture designs, the way in which these items are manufactured and marketed is now inextricably linked to new advances in how consumers find and buy their desired items in the digital age.
But why is this happening? And how can businesses capitalise on this trend?
First, it’s to do with the aforementioned growth in middle-class populations. Read more