Facebook Spaces is all about Augmented Living

we are blending with technology

The year 2050 is only 33 years away, but with the ever-accelerating rate of technological innovation and human expansion, we’re heading at hyper speed  towards a seriously brave new world.

Facebook have just announced the new ‘Spaces’ platform which will augment our physical and digital worlds even further, bringing new ultra personalised experiences to us through social media, and in realtime.

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BEYOND TOMORROW | 3 Megatrends

Chris Riddell Global Futurist Megatrends

The Future Customer

Customers relationships with brands have reached a crucial pivot point. As humans our expectations are at an all-time high. The devices we used to call mobile phones, are now something much bigger and more powerful than anyone could have ever imagined. These pocket-sized supercomputers sit at the very centre of our lives, and they’ve given us a unique glimpse into a life lived better.

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Future Retail – Masters’ collapse is a big warning

Future Retail Chris Riddell Masters Home Improvement

Stack it high and sell it cheap doesn’t work anymore

Masters recent announcement of it finally admitting defeat in the highly competitive market of bricks and mortar retail is no surprise. The cost of doing business on the ‘high street’ in Australia is at an all time high, and you can’t win the battle of getting customers in by just throwing money at the problem.

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Masstige and the Digital Age: Trends From Australia

Using Prestige to Sell Your Products

As Australia’s middle-class continues to grow, the consumer trends of this group seem to be moving in a very definite direction: embracing mass-market products with a desirable level of prestige or status attached to them. Whether it’s the latest smartphone, tablet, or cosmetics brand, people want their products to have cache – a certain cool inherent in the brand. Fuelling this change is the digital marketplace, and how both hardware and software plays into people’s growing desire for the next ‘in’ brand or item. Furthermore, even with non-technology based prestige products, such as fashionable clothes brands or stylish furniture designs, the way in which these items are manufactured and marketed is now inextricably linked to new advances in how consumers find and buy their desired items in the digital age.

But why is this happening? And how can businesses capitalise on this trend?

First, it’s to do with the aforementioned growth in middle-class populations. Read more

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