and why is social media analysis not the silver bullet?
In 2016 the world descended into absolute chaos. Twice. Firstly, there was the Brexit referendum, where the vote was put to the people for the United Kingdom to leave the European Union. Then, not long after – Donald Trump won the race to The White House. Both events seemingly came out of nowhere and the experts were dumbfounded.
Now we’re in 2019 and sitting just days on the other side of the Australian election. Many are left scratching their heads in utter disbelief wondering how they got things so ‘badly wrong’.
Global Futurist Chris Riddell joins ABC Richelle Hunt to talk about what went wrong, and what needs to be done to get this right in the future.